Tuesday, September 17, 2013

Digipak analyzed 2

Evanescence - the open door:


The front cover uses the image of a girl walking through a door, which links back to the name of the digipak, but this also links to the artist, as most of her songs have a common theme of escape. The lettering of the band’s name and the digipak title are both written in shape letter which is one of the writing styles that Goths like to use, this helps get the attention of their audience, and keep their interest. The patterning around the words is just simple added detail to keep the digipak interesting for the audience. The model in the picture is wearing a white Victorian styled dress; this fits in with the Gothic style as they like the older Victorian styles of clothes. Ever though they like a lot of black, they also like white as it is a plain colour that also has much meaning, for example, it could be this colour to visually refer to the title, the open door; as this could mean a fresh start.

The top inside page is split down the middle by the to images that they have used for the two pages. This doesn’t really mean anything but I like their choice of images because on the left they have used old faded paper, to show the Goths link in liking the older times. And they have given it a light border to link it to the disk’s sleeve. The text is linked to the other inside pages of the digipak, as it is the same font and the centre line of the text curves in the same way.

But I find the image on the right hand page more interesting as this is referring the fairy tale ‘little red riding hood’. The model is wearing the symbolic red hood of the story, but it has Gothic lance designs around the hood, and over the shoulders, making it more interesting for the audience. Goths are referred to as having personalities that are like wolves, so this digipak has taken this and shown it in the way of the Goths getting alone with the wolves; this is first seen by the model greeting the wolf but continues to be seen through out the picture. The digipak has also put a twist on the fairy tale because in the story the wolf eats the girl, but here they seem to be good friends. Also I like how they have used the colours of the page, the background and the wolf are both browns that link to the faded paper, so that they fit together well. But the model is in the bright red hood, which creates contrast against the brown. This also creates interest and draws attention to the model.

The second inside page of the digipak uses one picture that stretches across both pages. The image suits the Gothic genre as it’s taken in the hall of an old Victorian building. And the model is in the middle of the page showing the focus of the digipak is the Goths that listen to it, this is supported by the model as she isn’t facing the camera therefore she could be anyone. Again the model is opening a door, which links it to the title of the digipak, and she is wearing a white dress to the same style as one the front cover of the digipak. The text on the right side of her has a centre line that curves to fit in with the stricter of the building that the picture was taken in, but also it helps funnels the audience’s attention to the centre to look at the girl as well. The text on the left of the girl hasn’t got a centre line, so it curves at the right side of the text.

The disk sleeve has the same sort of border design as on the first inside page of the digipak. In the middle is the title of the digipak in the same text as on the front, also the design around it is the same too. And there is a little bird this shows the promise of hat will be on the other side of the door, this would encourage the audience to listen to it and find out what they are missing.

The disk itself is a simpler design, that helps to stop the disk trying to compete with the rest of the digipak.

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