Music video:
My music video is different from others because mind
combines drawn animation and real footage. Most music videos use either one or
the other to put their point across but there are a few that use both like what
I have, but none of these are in the Gothic genre. I decided to use these two
methods together so that the girl (in the real footage) could be related to by
the audience, and will therefore keep their interest through the video. But
also the animation wolf would visualise her personality and emotions that she
keeps hidden from the world. So you can only really find out what she is like
by watching both of them. But this didn’t work out as what I wanted because the
animate wolf didn’t look that great and as the music video had too many shots, for
the fact that it is a slow song. So the video didn’t end up much like the story
board.
The music video is also different as it holds an unclear
storyline, and if you see the story line of the video it’s doesn’t tell you how
she ended up like this, or what had happened to her. All it does tell you is
how she wants to deal with it. I did this so that anyone can relate to the
actress, also they can easily relate to the character in my music video because
she isn’t strongly defined; the close ups of the actress a slightly out of
focus so that she isn’t recognisable and becomes more of a blank character
(again making it easy for the audience to relate to her). This should help me to get the attention of a
wider audience, because the genre of Goth is only strong in the song and
lyrics, and not so much in the video; but having said that the actress will be
wearing gothic clothes and Gothic styled makeup.
But real media products have the genre at a consistent
strength through out, which is great at interesting the genre that it is styled
to, but other people that aren’t in to that genre don’t want to see or listen
to the media product. I kept the Gothic genre strong in the song; and the
actress’s costume was designed to show strong elements of the Gothic genre so
that the Goths themselves would watch and listen to the music video. But other
elements don’t use the Gothic genre, the main aim of doing this was so that
other genres would be able to enjoy the music video, this then widen my
audience. Will this was the theory, but it might just make everyone hate it;
but I think that my idea worked as the music video got a lot of good feedback.
The introduction to my music video is also different, as
most start by showing the band, or the main character of the music video, mine
starts by showing the title of the song and artist which isn’t that different
to some other music videos. But just after that my music videos tries to show
that the wolf is that girl’s personality and that there deeply linked. I did this so that it would interest the
audience, because of it stating so differently.
Digipak:
I mainly used three fonts (Fairy Dust B, Northwood High, and
Kingdom heart) this helps to keep everything consistent, but they are still
interesting fonts that suit my target audience. The only other font that I used
was a standard font for the copyright at the bottom of the backside of the
digipak. This was so that I could make the text smaller but still readable. The
three main fonts that chose to use are very different from each other but I
think that this helps to add interest. But also it would widen my target
audience with the Goths as the three fonts are styled to the three main writing
styles that most Goths like (but each one usually has their favourite). Those
three styles are flowing and curvy, old faded, shape pointed lettering.
The Victorian flowing handwriting would be like Kunstler Script,
but this font is hard to read when it is made small, which is what it would be
on the digipak. So to solve this problem I chose Fairy Dust B, this font has
curls and curves that play at the style and is close enough to give the same
sort of effect. But also it is readable on the digipak.
The font Northwood high is a good example of the old faded
font, and to make sure that the audience can read it I doubled it up, so that
it was like a drop shadow. This made the text more readable, which allowed me to
use it on my digipak.
The kingdom heart font consists of shape pointed letter and
with this font some words were hard to read, so I changed which chucks of text
used which font and then this sorted out this problem. Also some of the size
that I used needed to be change so that I could fit everything on the pages.
I wanted my project to represent the Gothic genre as more
than just sadness, black and old styles, I wanted it to show a more arty and elegant
side of the genre. I think that the Digipak particularly shows as a digipak is
all about the art.
I also had some of the classical elements of Gothic genre in
the design, for example the colours that I used (black, blue, red and white)
are used by many media text to represent the genre, but none of them use the
red and the blue together. I thought that the contrast and their different meanings
within the genre would create a different effect, and bring more of the people
within the genre itself to like the digipak design.
Front:
The front cover of a digipak is usually one large picture of
the band or artist. But mine has two images and none of them relate the artist
that strongly.
I have a background image of old crumpled paper then I have
a tribal drawing of a wolf against a full moon. The link from this to the
artist is weak but it has a symbolic link to the music video as there are many
animated shots of a wolf. I was trying to make the audience think that the
artist uses the idea of the wolf in all her music videos like it’s her trade
mark, to make her easier to recognise out of the other singers.
Back:
The back of the digipak uses the image of the old crumpled
and ripped paper gave a background for the text so that it is easy to read and
understand. But this is also place in
the centre of the page to add interest and an arty element to show the elegance
of the Goth genre. Also to help the back page link to the rest of the digipak
the background is the same as the front cover only darker (showing the old
paper theme).
Some other digipaks display their text on object, but most
of them just seem to be place there for the reason only, where as I tried to
make it looks like it would be there anyway. I think that it went really well,
and I also like how the patterning looks as old as the paper. This helps it all
to come together and look great.
Inside page:
The wolf looked better in the silver, instead of the blue
and purple like what I first planed. But it doesn’t really fit the Gothic
genre, but it symbolically links to the wolf in the music video. The 3D effect
on the wolf helps to create interest and reinforce the idea of the wolf being
real as the drawing seems to be coming out of the page and into the real world.
The background on the other hand dose fit the theme of the
digipak and it fits the Gothic genre of the whole project. The background image
gives the page believable texture that is almost expected to be felt when they
touch the digipak, this adds to the wolf ‘becoming real’. I think that this
worked out well as it creates interest and sparks the imagination of the
audience.
Disk:
There is a different background
image for the disk, this stops the digipak from looking the same all the way
through, but I also want the digipak to link to it and look like it is all part
of the same thing. So I used an image of old faded paper, and I changed the
colour to match the colour scheme, so that it would still fit with the theme. I
think that this worked out well as there isn’t much else for the audience to
look at on the disk.
The main body of text is a
standard font which allowed me to make it small but still readable; this
stopped the background, title, and main text from competing for the pride of
place. This also helps my digipak relate to real media texts of the modern day.
Magazine advert:
Other magazine adverts use the
front of thee digipak as part of the design to show the audience what the
advert is about at a glaze, they use this to see whether they will be
interested in the advert or not, as the digipak cover will show them how’s and
what album it is. But to link it to the wolf from the music video as well to
the theme of the digipak, I patterned some black around the edge of the digipak
so that it looked as if the digipak was emerging from the magazine page. I
think that this works pretty well, and it shows the digipak in a different
light to what the others do so the reader should be more interested in find out
what the digipak is of.
I used a slightly different
colour scheme for the magazine advert to show it as a different media text, but
it was still linked through the cover of the digipak and the fonts that I used.
I didn’t use all four fonts, as this didn’t look right as there was only two
type of information that I the advert
was telling the reader, this was information about the album, and information
about the artist being on tour.
The two fonts that I used were
the Fairy Dust B, and the standard font. I used the Fairy Dust B font for the
information about the digipak as this is the most fancy of the four fonts, and
this is the more important information of the magazine advert. And I then used
the standard font for the information for the tour details as this would be
smaller on real adverts and I still want the text readable.
The colour scheme for the digipak
was back, white, red, and blue; but for the magazine the colour scheme is
black, white, and two shades of a purple blue. There is some red used but this
was just to indicate which concerts didn’t have tickets available, so I wouldn’t
really count it as part of the colour scheme. The two shades of the purple blue
were used to break up the text so that I could have a large volume of
information close together, but the reader wouldn’t get confused. I think that
this worked really well as it also creates more interest so that the reader is
more likely to read the information.
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